Internet based fantasy games have become a popular entertainment medium for armchair sports fans.  This trend is important as it means we are seeing sticky Web sites that have captive audiences over extended periods. 
 
Leveraged well, these ingredients present an ideal opportunity for companies to extend relations with their staff and customer base.  By involving these groups in a specially branded game it is possible to achieve three valuable returns:

	Quality delivery of promotional, educational, branding and news related information due to the regular and ongoing captive attention.
	Stronger customer and staff relations due to a higher level of interaction with the target audience.  This is achieved directly as a result of the online activity but more importantly the rivalry and interest generated initiates discussion between Reps and customers, and inter-staff.
	It's plain good fun!  The game makes the business environment a happier place to be.

Obviously to design, develop and run a high quality game is far beyond the resources and practical reason of most organizations.  However through the provision of licensed games the model makes solid commercial sense.
 
A licensed game is where an entire game platform, including series management, is 'skinned' to create a largely custom branded solution.  This outsourced, template driven approach means the game investment is negligible so the licensee's efforts can remain focused on using it as a tool to drive improved customer and/or staff relations - easy to implement and effective in its nature.




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