CustomerBuilder is a 'Salary Cap' game that provides a novel platform to build promotions around. Due to it's sticky nature, the game creates a powerful communication link between a company and it's target audience. Used for any or all of branding, product education or promotion of specials, this game will perform.

Target Audience

• Trade Customers
• Consumers

Features

• Template system designed to be 'skinned' to enable branding ownership of the game Web site.
• Questions on products and services integrated into the game mechanics.
• Prime 'real estate' to promote target messages.
• Solid level of features that captures the imagination of a broad base of rugby fans.
• Participants can be grouped to form conferences and develop friendly rivalry
• Online tools provided to facilitate self-managed running of key game elements such as prize delivery and news updates.
  
  

Benefits

• Sticky site that holds the attention of target market over extended period.
• Excellent platform to deliver key brand messages and/or special offers
• Initiates links to related sites, products and services.
• Generates an email database for ongoing promotion.
• Supports viral marketing to extend reach into wider market base.
• Ability to leverage key messages. eg. the user must click a button or answer a question to move forward.
• Customer loyalty sales growth.
  
  

Satisfied Customers

FITsurfer developed a CustomerBuilder solution for multi-national company MERIAL. Click Here to visit the www.merialrugby.co.nz website.